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Works well but manual to build complex audiences
What do you like best about the product?
The different audiences segmentation options, discipline, subdiscipline, company etc. It allows me to build more nuanced audiences that krux.
What do you dislike about the product?
There is no boolean search string option available to different job titles must be inputted manually.
What problems is the product solving and how is that benefiting you?
I am able to use audience stream to exclude candidates who have already applied for roles at a certain company so we do not pester them with emails prompting them to apply.
Recommendations to others considering the product:
It is for detail-oriented people!
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Powerful tool
What do you like best about the product?
TiQ is a powerful platform. Not only can you manage your tags through it but use a variety of extensions to make for example onsite changes (javascript extensions).
What do you dislike about the product?
Publishing can be sometimes tricky especially when multiple users work in TiQ at the very same time
What problems is the product solving and how is that benefiting you?
Customising tags, using it for GDPR consent, onsite pop-ups and to make any other quick online fixes when the web development team is too busy to implement them
Recommendations to others considering the product:
ask Tealium to meet one of their clients to see how they use it
Tealium IQ
What do you like best about the product?
flexibility and security and the capacity to integrate so many tags
What do you dislike about the product?
lack of flexibility in assign capabilities to useusersr, you have just three types of users. Sometimes not easy to use for a not IT person
What problems is the product solving and how is that benefiting you?
faster and easier tag implementation
Facility and power
What do you like best about the product?
The facility to do all tags implementation, the ability to enrich all the data
What do you dislike about the product?
We need the derbysoft or other metasearch tag implementation
What problems is the product solving and how is that benefiting you?
Yes, wecomunicated with our account team
Recommendations to others considering the product:
Do it
Awesome eye opening
What do you like best about the product?
The automaticity, the granularity of audiences , the connectivity, the cool features like tally's
What do you dislike about the product?
I would have more easy to reach comprehensive documentation in the API connectivity
What problems is the product solving and how is that benefiting you?
We are able to stitch users from our offline call center into our digital realm, and providing the same logic over those users.
Most complete TMS solution I've worked with, despite its technical complexity.
What do you like best about the product?
The powerful and strong datalayer solution, and the environment management. Also the opportunity to edit tags templates and make them even more custom.
What do you dislike about the product?
I find it difficult to sell to our customers. It's complex to explain to our clients why they have to pay a licence for the tool if there are cheaper opportunities. For me, from a technical perspective, is easy to see its benefits but hard to tell to a business or finance profile.
What problems is the product solving and how is that benefiting you?
One of the most recent, it was GDPR and cookies management. It's consent prompt helped us a lot to figure this out.
Recommendations to others considering the product:
Even though it could be a little bit difficult to get used to it when you start, it is really worth it in the end, and you can get deeper levels of data granularity.
God Save IQ
What do you like best about the product?
Many connectors, mobile tag management and integrations with AudienceStream
What do you dislike about the product?
I'll love pre/defined activator for video, scroll or visibility measurement
What problems is the product solving and how is that benefiting you?
The Quality of Data
Work with different teams
Work with different teams
Create scalable implementations with Tealium iQ
What do you like best about the product?
Working with libraries. Using the "associated elements" function to assess which elements are affected. Wealth of offerings in the Marketplace.
What do you dislike about the product?
Lack of approval workflows. Working with templates and different objects in "order of operations" is can be challenging. Default setting for extensions.
What problems is the product solving and how is that benefiting you?
Tag management. Standardization of data layers. Event listening and enrichment.
Enterprise for IQ tools
What do you like best about the product?
Libraries and Tealium support. The team is really helpful in solving our problems.
What do you dislike about the product?
Enterprise wise functionalities. User management, profile duplication, copying etc.
Undistinguished permissions between products - IQ, UDH.
Undistinguished permissions between products - IQ, UDH.
What problems is the product solving and how is that benefiting you?
We are using it as our primer tag manager helping us collect data. We build robust custom tracking standards.
Recommendations to others considering the product:
More enterprise solutions. Enable the tealium backed scripts for public.
Tealium IQ helps with scalability
What do you like best about the product?
Libraries + tag marketplace are the biggest advantage of Tealium IQ, the support is superb and usually helpful. Description of versions is super helpful in case more persons cooperate on the same profile.
What do you dislike about the product?
user management is pretty difficult when you have more than 1 account and measuring mobile apps is not that easy as other solutions on the market. Overall, it requires a bit of technical skills so besides simple configuration you need to understand a bit of technicalities. Onboarding of new tags could be also faster.
What problems is the product solving and how is that benefiting you?
Measuring websites and mobile apps, the best benefit is usage of libraries and versioning.
Recommendations to others considering the product:
Go though communicaty and partner wiht your Tealium engineer. General backlog for improving Tealium IQ would be a good source to collect ideas. Audit run every 2 years can help to improve the condition of Tealium IQ as well as communication of updates to clients.
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