2024 AWS 智慧零售論壇
亞馬遜領航 開啟 AI 零售雲世代
2024 AWS 智慧零售論壇
亞馬遜領航 開啟 AI 零售雲世代
美、日、韓、台專家齊聚一堂 剖析 2024 市場焦點，AWS 智慧零售論壇重磅登場！
高滲透率的新科技與蓬勃發展的OMO全通路服務，全面改變了消費者行為；而善用科技力量洞察數據，制定靈活策略深、搶占市場先機，更成為零售業的必要策略。3月28日的「AWS智慧零售論壇」將為您展示如何利用雲端與AI技術，打造個性化購物體驗、優化營運效率，探索串起新時代零售架構的每一個環節。
AWS也請到來自韓國、日本重量級的零售業者代表 FamilyMart ，將在活動中解析國際零售業如何使用數據分析，優化產品品質與客戶滿意度；也將由台灣零售霸主深入解密如何藉由數據之力，提升營業額。此外來自美國的專家將分享交流生成式AI對零售業的影響、如何善用AWS提升行銷效益的訣竅。下午場將以「智能工具降低成本」、「掌握數據創造獲利」、「消費體驗創造差異」三大主軸，協助與會者掌握新科技，強化企業獲利能力，邁向智慧零售新時代。
活動議程
Opening
Robert Wang, Managing Director, HK&TW, AWS
剖析日本全家 FamiPay 數位轉型關鍵
FamiPay and digital strategy
Hiroshi Taguchi , General Manager Finance & Digital Business Systems Department, FamilyMart Co.,Ltd.
田口 宏, システム本部 金融・デジタルシステム部長ファミリーマート 全家
#日文發音中文翻譯
亞馬遜如何協助韓國零售巨頭 創造最佳客戶體驗
How Amazon maximizes customer experience using retail technology.
Homin Kim, Head of Retail & CPG Business Development, AWS Korea
# 英文發音中文翻譯
AWS 助攻 SOGO 搶攻週年慶商機
遠東 SOGO 百貨資安長葉為立 Willie Yeh
零售電商 AI 時代
Digital Commerce in the age of Generative AI
Vince Koh, AWS WW Head Digital Commerce
# 英文發音中文翻譯
午餐及攤位互動
Track 1 智能工具降低成本
Reduce inventory write off. return and manpower cost by using demand forecast and AR/VR
善用AI科技&虛實整合減少庫存、退貨與人力成本
- Danny Wang, BDM, AWS
- Johnson Wang 東森集團 董事長特助暨大數據資料分析師
- 蔡緒弘 玩美移動 行銷總監
#產業應用
# SageMaker/Amazon Forecast
Continuous Learning in Visual AI: Innovative Technologies Accelerate the Expansion of Smart Retail Applications
視覺AI持續學習：創新技術加速智慧零售應用擴展
- Jeff Chen, Solutions Architect, AWS
- Tec Chan, Sr. Solutions Architect, IoT
- Twinkle Cheng (鄭家宜), Product Manager Lead, Linker Vision
#技術專題
#IoT/ Panorama
Rearchitect to better utilize your legacy
用工具完成 AWS 遷移，奠定創新基礎
- CK Wang, Database Specialist Solutions Architect, AWS
- Jack Hsu, Sr Partner Solutions Architect, AWS
#技術專題
#Oracle Migration
ESG for Retailers: Fast Fashion the Eco-friendly Way
如何利用科技達到時尚零售與永續發展的平衡
- Roger Huang, Solutions Architect, AWS
- 謝賀祥 Jac Hsieh, CEO & Co-Founder, DMKTZ Inc.
#產業應用
# ESG
Scale your customer support with Amazon Connect and Generative AI
如何透過使用 Amazon Connect 客服節省客服成本
Wayne Huang, Sr. Solutions Architect, AWS
#技術專題
#Amazon Connect
Track 2 掌握數據提升獲利
How to build a modern data strategy in retail
如何打造零售現代化數據策略
- Howard Su, Solutions Architect, AWS
- Win Yu, Official Website Supervisor, RHINOSHIELD 犀牛盾
#產業應用
Innovative strategies for first-party data collection in the cookieless era
在Cookieless時代中深化第一方數據搜集的創新策略
- Gavin Lin, Analytic Specialist Solutions Architect, AWS
- Jared Chang, Solutions Architect, GoingCloud
#產業應用
數據生態圈新應用：突破零售電商痛點的創新視角
- Dennis Chang, Sr Partner Solutions Architect, AWS
- HAPPY GO 鼎鼎聯合行銷 執行副總經理 李明城
- Merkle Taiwan 美庫爾數據商務顧問 資料科學副總經理 陳詳翰博士
#產業應用
# Clean Rooms
How can we reach the last mile of Retail Media Network(RMN) in the cookieless era
在cookieless時代如何打通零售媒體聯播網最後一哩路
- Eric Liou, Solutions Architect, AWS
- Anderson Wang, Chief Product Officer, Clickforce
- William Zhao, Staff Data Scientist, Clickforce
#技術專題
#RMN
Leveraging LLM and A/B Testing to iteratively optimize recommendation strategies for e-commerce
運用大語言模型和A/B Testing迭代優化電商推薦策略
Josie Cheng, Generative AI Solutions Architect, AWS
#技術專題
Track 3 消費體驗創造差異
Digital Transformation and Consumer Experience: How to Enhance Customer Interaction Using Technology
數位轉型與消費體驗：如何利用科技提升客戶互動
- Cathy Lai, TWN SSO Lead, AWS
- 女媧科技 營運長 張智傑 Daniel Chang
#產業應用
#GenAI
Seamless Shopping Experience: Integrating Online and Offline Channels
無縫購物體驗：整合線上與線下渠道
- Cliff Lu, Sr. Solutions Architect, AWS
- 91APP 產品長李昆謀 Happy Lee
#產業應用
#Serverless
TaiwanTrade: Apply AI and Personalization into International Trading
台灣經貿網：人工智慧和個人化推薦於國際貿易商機媒合的應用
- Matt Yang, Gererative AI Specialist Sales, AWS
- Terry Tsao, Project Manager, Digital Commerce Department, Taiwan External Trade Development Council (中華民國外貿協會 數位商務處 )
- York Tsai, Principal Research Engineer, KKLAB
#技術專題
#Personalize
Brand Storytelling: Establishing Emotional Connections to Enhance Customer Loyalty (PinPoint)
品牌故事講述：建立情感連結以提高客戶忠誠度
- Karyn Yeh, Sr. BD, AWS
- Dr. Tsung-Yin Ou 歐宗殷, Department of Marketing and Distribution Management, NKUST (國立高雄科技大學 行銷與流通管理系) & Director, Marketing Technology and Industrial Transformation Center (行銷科技與產業轉型中心主任)
#技術專題
Boosting AI with RAG Bedrock and OpenSearch: Key to Customer Satisfaction and Growth
利用檢索增強生成(RAG)和 OpenSearch 提升 AI：客戶滿意度與成長的關鍵
- Ray Wang, Sr. Solutions Architect, AWS
- Areoll, Vice President, President Information Corp.
#技術專題
#Bedrock
講者介紹
Managing Director, HK&TW, AWS
Finance and Digital Business Systems Department, General Manager FamilyMart Co.,Ltd.
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Head of Retail & CPG Business Development, AWS Korea
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Vince Koh, AWS WW Head Digital Commerce
遠東 SOGO 百貨資安長
Have worked for retail and finance and telecommunication industry. Roles are PM, EA architect, security consultants.
Homin Kim is a retail expert with diversified experience in online, offline, and omni-channel retail industry. He originally started his career in Army Headquarters as a PR Officer (Lieutenant). After that he joined Watson Wyatt as a management consultant. He started his retail career at Samsung Tesco (joint venture between Samsung and Tesco UK) as Chief of Staff to CEO. He had various roles at Tesco; E-commerce director, Business Innovation team leader, and a store manager in Seoul metropolitan area. Homin has also founded a retail company that operated a multi-channel O2O platform (1 offline and 2 online stores) that provided liquidation channel for retailers and manufacturers to trade and sell off their old stocks & salvages. Just prior to joining AWS, he worked as a Director of retail BU at Business Strategy and Insight Center of Lotte Group. His main responsibilities were to support top management decision making and provide strategy consulting service to group's retail subsidiaries. He now works at AWS as Korea Head of Retail/CPG Business Development helping global retail and CPG customers’ digital transformation.
Vince Koh is the Global Head of Digital Commerce at Amazon Web Services
(AWS). He helps retailers and consumer brands by providing solutions cater to
specific industry needs, adapting to changing customer demands and market
conditions. Throughout his 20-year career, Vince has led digital commerce for both
global enterprises and high-growth startups, overseeing and executing direct-to-
consumer (DTC), marketplace, and omni-channel retail initiatives.
Prior to joining AWS, Vince served as the SVP of Commerce & Conversion at Weber
Shandwick and as the VP of eCommerce for Iconix Brand Group. He has also led
merchandising, strategy, and operations at venture capital-backed startups such as
Fab and Keaton Row, and has worked on retail consulting projects worldwide for
Accenture. Vince holds an MBA from Cornell University’s SC Johnson Graduate
School of ManagementVince Koh, Global Head of Digital Commerce, AWS
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